Shift 4 Shop Review

November 24, 2021

Shift4Shop is an e-commerce solutions company focused on providing a seamless online shopping experience for brands and their customers. It is known for its end-to-end website development solution for businesses selling products and services. Among the website development features it provides is payment processing.

The company connects brands to more than 100 payment providers to use for their business transactions. It handles system integration, payment processing, and overall management of the online store. Shift4Shop currently provides its services to 20 countries in North America, Europe, and Asia.

Here is a rundown of Shift4Shop’s services, particularly its payment gateway integration solution for high-risk businesses.

image of shift4shop logo


High-Risk Merchant Accounts

Shift4Shop’s e-commerce solution is suitable for all types of businesses, including those from high-risk industries. Once their websites are up, high-risk businesses can partake in the company’s specialized payment services. Learn about all these services in detail.

  • Debit Card, Credit Card, and Check Payments

All online stores created through Shift4Shop will have an option to accept debit card and credit card payments. Moreover, merchants will be able to accept check payments. The ACH Network provides a faster way of doing this through the eCheck method. It transfers money directly between banks and credits the amount to the merchant’s account faster than regular paper checks.

  • Digital Wallet Solutions

Merchants will also gain access to the most popular digital wallets as available payment options. This provides your customers with broader payment options, especially those who prefer not to leave credit card details when shopping. Below is the list of digital wallets to choose from.

  • PayPal
  • Amazon Pay
  • Apple Pay
  • Google Pay
  • Masterpass
  • Visa Checkout
  • 2Checkout

  • Allied Wallet
  • BitPay
  • Skrill
  • Payoneer

image of digital wallet solutions

  • Buy Now, Pay Later

Shift4Shop also offers buy-now-pay-later options to give customers flexibility in paying for their purchases from online shops. This financing payment method will encourage them to purchase high-value items. As stated on its website, it can potentially increase a customer’s order value by up to 120%. This unique feature is not usually offered by other payment service providers.

  • 3D-Secure Authentication and Fraud Protection

This security feature allows Shift4Shop to protect payments on behalf of merchants. By verifying a customer’s identity and transaction on the backend, the company can recognize a valid payment from a fraudulent one. This lessens the burden of merchants and allows them to focus on more important business matters.

Other Services Offered By Shift4Shop

Payment processing is one of the many e-commerce features available in Shift4Shop’s website development service. Here are other functions merchants can customize in their online store.

  • Website Builder

Shift4Shop’s primary expertise lies in website development. As a website builder, it offers end-to-end online features like layout creation, inventory management, order and payment processing, SEO tools, and customer marketing tools. Merchants have the option of programming through HTML and CSS or employing the help of web design experts.

  • Customizable Templates

In creating the website, merchants can choose from several templates designed for specific industries and business types. All themes are developed to be mobile-friendly and SEO-optimized. From your chosen template, you can further customize it to suit your specific needs.

  • Free Domain Name and SSL Certificate

Any website made through Shift4Shop is automatically secured by SSL. You can also opt to pick your domain name for no extra cost. Annual renewals are free as well.

  • E-commerce Integrations

Apart from integrations with payment gateways, merchants can also connect their websites to platforms needed for their business, such as FedEx, eBay, Facebook, Avalara, and Kount. This will further improve customers’ on-site experience.

  • 24/7 Customer Support

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Shift4Shop provides round-the-clock access to its customer service team. Its e-commerce support team is ready to assist you with any concerns in operating your online store. On top of this, it provides support resources like articles and videos, which you can find on its website.

Rates of Shift4Shop

Unlike its competitors, there are no monthly fees to set up your online shop with Shift4Shop. You will gain access to all its website features without any cost. However, for merchant accounts, Shift4Shop offers two pricing schemes: interchange-plus pricing and tiered pricing.

Interchange-plus pricing involves a credit card transaction fee plus a minimal markup or percentage of the sale.

Tiered pricing, on the other hand, bundles rates based on general categories like qualified (credit cards), mid-qualified (phone and mail orders), and non-qualified (rewards cards and international cards). Merchants often incur more costs with this method.

Shift4Shop proposes the method based on what is most suitable for the merchant’s business type and needs.

Industries Served By Shift4Shop

The company has worked with both traditional and high-risk businesses from different sectors. Some of these industries include:

  • Arts and craft
  • Auto parts
  • B2B
  • Baby and kids
  • CBD and vape
  • Clothing and apparel
  • Collectibles and novelties
  • Electronics

  • Food and beverage
  • Health and supplements
  • Home and décor
  • Jewelry
  • Pet supplies
  • Sporting goods
  • Wine

Other Notable Features of Shift4Shop

  • PCI-Certified Website

All e-commerce websites developed through Shift4Shop are powered by Shopping Cart Software. This is PCI-certified, which means it complies with the Payment Card Industry Data Security Standard (PCI DSS).

Reputation and Reviews of Shift4Shop

image of customer reviews

Shift4Shop has a generally positive reputation based on online feedback. It has been featured on numerous review sites, with an average 4-star rating across different users. While it is lauded for its ease of use, a wide variety of website add-ons, and good rates, some people comment on its outdated system as compared to its competitors. If you are on the fence about employing its service, you can read through customer testimonials in a dedicated ‘Success Stories’ section on the website.


Shift4Shop’s unique advantage is its extensive knowledge of e-commerce. This allows them to have a good understanding of businesses and their needs when it comes to setting up an online shop. In doing so, it can offer premium e-commerce solutions, one of which is payment processing. Apart from building your website, Shift4Shop adds a wide range of payment options that make it easy for customers to shop.

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